(CBrief) – Stores across America are “selling” cases of Bud Light at huge discounts of up to 100 percent off as the nationwide boycott against the company rages on.
A new promotional rebate campaign from Anheuser-Busch is seeing some Budweiser products essentially being sold for free in some stores.
Bud Light revealed a new promotion ahead of the Memorial Day weekend that seeks to bring back old customers with free beer.
The campaign is called the “US Budweiser Family Memorial Day Rebate.”
Customers from eligible states can buy the beer in stores and then go online and get a rebate of most or even all of the money back.
The rebate promises an amount “equivalent to the purchase price of one (1) 15-pack or larger, up to $15” of Bud Light, Budweiser, Budweiser Select, or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.
Based on recent prices for Bud Light products, however, this promotion would be giving packs of beer away for free in some cases.
Online searches of local beer retailers find many offers under $15 for 15-packs or larger of these Budweiser products, making the products free after rebate, excluding sales tax or any state restrictions.
On Wednesday, a Nashua, New Hampshire, Shaw’s Supermarket had 30-packs of Bud Light cans on sale for $19.99.
The price is down from $24.99 and makes it about $5 after the rebate.
Social media users are also discussing their free or low-cost beer finds at local shops.
One Twitter account posted photos said to be “Displays seen in two different stores in Wisconsin, a state known for drinking a lot of beer.”
The images showed signs promoting 20-pack prices of $14.99 with the $15 rebate giving purchasers a final cost of $0.
The rebate applies to purchases made between May 17 and May 31, and forms must be submitted by June 14.
This significant reduction in prices via sales and rebates follows a severe backlash against Bud Light as well as the Anheuser-Busch products.
The brand faced a severe backlash for trying to go “woke” by partnering with transgender Dylan Mulvaney.
Mulvaney was featured in videos drinking a Bud Light can with an image of his face on the side in honor of the completion of “365 days of girlhood.”
The videos kickstarted conservative boycotts of the product and the outrage continued to affect sales.
When Anheuser-Busch responded by trying to distance itself from Mulvaney and the disastrous campaign, the woke mob also launched boycotts against the beermaker.
According to data from Bump Williams Consulting, sales for Bud Light were down by 23.6% compared to one year ago.
The Wall Street Journal recently reported that Anheuser-Busch will help wholesalers handle unsold merchandise.
“The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date,” the WSJ reported.