(SNews) – Since his abrupt firing from Fox News, Tucker Carlson has made the corporate media network regret its decision by racking up hundreds of millions of views for his new Twitter show.
Fox News, however, has seen its primetime ratings, especially in the key advertiser-coveted 34-54 age demographic, plummet.
Carlson has been pulling in huge audiences on Twitter but, until Elon Musk introduces a way to get paid, he is working for free.
But according to a new report from Puck, Carlson has been busy planning his future.
According to the report, Carlson has been raising capital to launch a new media company.
Fox News executives cannot be happy.
According to Puck’s Dylan Byers, “I am told he is raising capital to launch a new company that may yet prove more influential.
“He’ll certainly benefit from an incongruous number of ultra-wealthy conservative media investors and a scant (though growing) number of opportunities, as Glenn Beck and the tandem of Ben Shapiro and Jeremy Boreing have demonstrated.
“A decade ago, the Mercers seemed like lone wolves in their patronage of Breitbart.
“These days, conservative mediacos are popping up more rampantly, as capital finds opportunities and the conversation moves further and further to the fringes.
“Tucker, the movement’s biggest star in a generation, may be able to test the boundaries.
“It will certainly represent the latest iteration, for better or worse, in the creator economy,” Puck News reported.
“And while it might sound slightly insane, given the differences in their politics and audiences, Tucker’s new media play might—if executed adroitly—serve as a paradigm for a generation of TV news personalities with huge followings and fandoms who remain marooned to their desks amid shrinking audiences.
“Fox will obviously be paying breathless attention to his developments, despite protestations to the contrary, but so will executives and CNN and MSNBC.”
Fox News is revamping its primetime lineup to try to stop the falling ratings:
FOX News Channel (FNC) will debut a new primetime lineup on July 17th, announced Suzanne Scott, CEO of FOX News Media.
Starting at 7 PM/ET, FNC’s Laura Ingraham will kick off primetime with Jesse Watters taking over the 8 PM/ET timeslot followed by Sean Hannity who will remain at 9 PM/ET while Greg Gutfeld moves to 10 PM/ET.
Nightly newscast FOX News @ Night with Trace Gallagher will air an hour earlier at 11 PM/ET.
In making the announcement, Scott said, “FOX News Channel has been America’s destination for news and analysis for more than 21 years and we are thrilled to debut a new lineup.
“The unique perspectives of Laura Ingraham, Jesse Watters, Sean Hannity, and Greg Gutfeld will ensure our viewers have access to unrivaled coverage from our best-in-class team for years to come.”